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| Dustin Siggins |
Political experts know that the Executive Office needs good leaders to serve in Cabinet and other senior roles. We are happy to wake up and know the importance of monitoring the courts, contact Senators to support or oppose the candidates and join forces to ensure that only the right people enter these important positions.
But the public does not often see it. Ordinary viewers can scare their representatives, but they also have a political function. They make decisions based on the categories of feedback and information that their specific media and influencers are spreading.
This is the way to ensure that the members of the government no longer sink or swim on the strength of the elected representatives but on the strength of the message campaign. inform the Senators of the reasons why they will support-or-oppose their elected representatives. Advocates who engage the public through constant stories and regular communication will be in the best position to win the day and impact millions of lives.
The process begins when candidates are vetted. Staff members refer to elected officials as interim chiefs of staff, communications and PR for the President-elect or the President-in-Office. They are not the only ones to ensure that special leaders can handle the oversight and scrutiny of Congress; their role may be most important if the nominees decide to withdraw their names from the Senate’s consideration.
Every President since George HW Bush has had at least one Cabinet nominee resign, usually because the nominee could not survive Senate review without damaging the the President’s party. That’s why former Florida congressman Matt Gaetz resigned as Attorney General after allegations of past misconduct resurfaced. And this is also why Secretary of Defense Pete Hegseth continues to compete, because the Trump team clearly believes that his investigative process and behind-the-scenes work will get him the Senate vote.
“The foundation of good public affairs coverage begins before any message or information reaches the public,” said Evan Harris, Director of Information at the BPD and former Communications Director at the California State Legislature. “Key partners have been identified, messages have been tested and models have been prepared so that everything can work together to achieve the result – in the case of the Senate, turn the elected representatives into the main leaders of the agencies.”
Once there are the most powerful representatives on the floor of the Senate, media education and political connections will shape how to include media and how to direct federal agencies to serve the public. Initial comments were made through pre-hearing announcements and press releases, but initial comments and hearing questions would be the public hears first hand how elected officials are governed: rationally, philosophically and ethically.
A well-prepared special media campaign can help at the right time to advertise, encourage support or opposition to key states. For example, the nomination of Timothy Geithner to be President Barack Obama’s first Treasury Secretary ran into difficulties after he was accused of TurboTax is responsible for its past tax issues during its reviews.
But many things helped Geithner win twice by not paying his taxes. First, he clearly stated that he owed back taxes and paid them with interest. Second, the employees of the International Monetary Fund, where Geithner worked when the tax issues arose, publicly acknowledged that there are difficult tax situations. Finally, Geithner was confirmed because Senators of both parties felt that his experience with the IMF and the Federal Reserve made him a good fit for a government in a deep recession, although to what his PR team was sure to see as distractions.
Geithner was lucky to have two supporters. Today, things are more biased, thanks to our political media environment and a media zeitgeist that rewards buzz and virality over search. don’t think. In addition, many of Trump’s highest-ranking officials do not have the common credentials held by many of today’s Cabinet secretaries, including many of Trump’s first picks.
Therefore, any nominee should have White House press conferences, Senators on cable shows and podcasts and salespeople and lobbyists to help. in videos posted on social media. (His opponents will need these, too, if they want to keep him out.) Without a comprehensive communications strategy designed for the most important Senators, a decision could fall on matters more than $34,000 in unpaid taxes.
The third and final step in converting nominees to become Cabinet Secretaries is getting votes. This is why the skin falls on the road, to combine the meetings of the Senate and the private Senate and public pressure. Not enough viral time from a hearing or social media; there should be a game of advertising campaigns, social media photos, strong endorsements (or opposition), newly confirmed Senators making public statements and more to encourage more Senators to go the way you want .
The modern American political culture means that once judgment is made, it is too late for thoughtful discussion and message-building. That’s why the best lobbying and foreign policy initiatives begin long before the issues—and the candidates—get before the public.
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Dustin Siggins is a former Capitol Hill reporter and founder of public affairs and PR firm Proven Media Solutions.
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