Moving into a social media-centric world that we reported on last week and discussed at length in this week’s vodcast has already yielded significant returns.
PRNEWS.IO, a leading branding and advertising strategy that places brands in a cost-effective and visible way, has achieved a significant milestone by paying $3.3 million to advertisers worldwide throughout the year.
The number of payments indicates the growing impact of advertising in helping small and medium-sized advertisers diversify their income. and promoting branded content as a positive alternative to traditional advertising methods.
Between 2019 and 2024, the amount of payments to advertisers through advertising will exceed $ 9 million, reflecting the increasing popularity of sponsored content as a winning solution for all brands and publishers.
Changes in the level of advertising
Compared to previous years, 2024 saw a significant increase in income from the platform. The increase, which reached 40%, reflects a change in consumer behavior and the improvement of the needs of brands and advertisers. The United States, India, the United Kingdom, Spain and Ukraine led the list of countries that received the highest salaries through PRNEWS.IO. This result shows an international effort by companies to use branding in their plans to attract audiences in different markets, increase engagement and explore new sources of positive income.
“While traditional formats such as banners and pop-ups are showing signs of saturation, sponsored content is gaining strength for its greater use and usability,” said PRNEWS.IO’s founder, Alexander Storozhuk. “These formats offer readers an immersive experience, seamlessly blending content within content.” Instead of being interrupted by annoying banners, customers are introduced to articles, videos and other formats that provide added value without overwhelming them with ads.
The Impact on brand performance and usage
Teads & Lumen’s research shows that traditional formats, such as logos, capture more attention. and provide consistent results on the sales cycle. According to the analysis, it takes 9 seconds of attention to influence the evaluation of brands, while 8 seconds can influence the purchase.
The worldwide growth of traditional advertising markets reflects this trend. AdYouLike estimates that the sector will reach $400 billion by 2025, marking a 372% increase compared to 2020. This increase is shows a growing interest among brands and advertisers for solutions that integrate inbound advertising messages, unlike traditional advertising then face it. rejection of the audience.
The future of branding
Throughout 2024, PRNEWS.IO has shown that the future of digital information monetization lies in the large number of media outlets and organizations. With more than 30,000 social media accounts on 10,000 news outlets worldwide through its platform, the company has strengthened the sustainability of media finance and set a new standard for content sponsored by be a low-cost, high-return ad.
“PRNEWS.IO is more than just connecting brands and ads; The platform works to enable advertisers to navigate changes in the advertising landscape. This unique approach allows media outlets of any size to benefit from consistent revenue without compromising editorial control,” it added. said PRNEWS.IO’s CMO, Alex Nigmatulin.
As more publishers adopt these content models, it will become more and more clear to create a community. advertising that is better, more specific and valuable for all stakeholders.
#Marketing #revenue #expected #grow #market #trends #change #Telemedia #Online