But the changes prompted by the foundation have permanently changed the stock market, experts say. Competitors such as Instagram Reels and YouTube Shorts have emerged in response to its short-form video, further maintaining the consumer behavior TikTok has developed.
“TikTok can change [by other platforms]but it’s like Pandora’s Box—it’s open and now it’s not too bad,” said George. “TikTok has created an expectation for a certain type of content.”
“Many have influenced brands, and now people know how they can really interact with brands in the way they like,” added Henry. “That won’t change.”
This story was updated on Friday, January 17 to reflect the decision of the Supreme Court.
